Project Type: Concept
Packaging Contents: Food, granola
Packaging Substrate / Materials: Paper
It’s the number 1 brand in sales and the most innovative within the Cerealis company, always relying on products with added value for the consumer. They have entrusted Little Buddha the launch of the new range Granola. In its constant intention to innovate in mass consumption products in Portugal, Nacional is launching Granola, in two varieties, Cocoa and Honey.
The challenge was to create packaging design proposals in a predetermined format which communicate innovation from a natural perspective and from the flavour. To effectively and intelligently include in the design the National brand and the naming of the product: Granola, without them competing with each other, but rather complementing each other. On the one hand, a look and materials, such as Kraft, with a special texture and a variety of colours with codes that convey quality and healthiness. A design that reinforces the naturalness conveyed by Nacional brand products.
Finally, from Little Buddha, we have proposed a packaging design that supports the naturalness of the product and which stands out on the shelf.