Design: Mario Carpe
Location: Czech Republic
Project Type: Tender For Rebranding
Client: Semtex Energy
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium
Semtex is a brand of energy drink manufactured in the Czech Republic and was the first such drink to be produced in the country. The drink gained notoriety after taking its name from Semtex, a well-known plastic explosive, which is also of Czechoslovak origin.
This energy drink offers four different kinds of energies based on the ingredients and performance. They are divided into Original, Flow, High, and Long.
I was asked to take part in a tender for the rebranding of the energy drink and developed the full brand with the idea of highlighting the explosive feature. Starting with the logotype and placed as the main hero in every can, different imagery and graphics were created also for each type of energy.
Different imagery and graphics for each type of energy keeping the essence of the brand.