Design: Meghana Reddy
Location: United States
Project Type: Produced
Client: Ally’s Coffee House
Product Launch Location: India
Packaging Contents: Ice Tea and Soda
Packaging Substrate / Materials: Aluminium
Ally’s Coffee House, came to me with a concept of introducing iced beverages in their store. Their main task for me was to come up with a visual identity that would reflect a breath of fresh air and elevate everyday moments during the hot summers. The beverages this young company is introducing are ‘Ice Teas and Sodas’, with unique exotic flavors such as, Fig Ice Tea and Blue Lemonade.
I developed detailed illustrations for the packaging that gives a sense of authenticity from where the ingredients are grown and transported from. The figs were a mainstay of Egyptian agriculture. The Egyptians considered the fig a delicacy and its abundance made it a staple food in the ancient times. Ally’s came up with a fresh new formula that combines the richness of the Egyptian fig and the bitterness of black tea. The Blue Lemonade takes you to the refreshing Polynesian island, where the delicious lemons are grown organically. Ally’s gives you the experience and taste of the island life as you sip on the refreshing blue drink.
The main challenge was to create a bold design that would allow the packaging to stand out from the rest in the market, by using unconventional illustrations, in order to target a wider demographic.