Beats & Olympics 2021

Derrick Lin


Design: Samiya Rahman
Location: United Kingdom
Project Type: Student Project
School: University of Central Lancashire
Packaging Contents: Beats by Dre Headphones
Packaging Substrate / Materials: Cardboard

Brand partnership between Beats by Dre and Olympics 2021 to create a limited edition set of Gold headphones for Gold olympic winners.

Based on research, music can be like a performance-enhancing drug which can aid performance and recovery by up to 10%. We want athletes to be focussed and in their element in order to excel in their performance. These limited edition, stylish Golden beats are rewarded to all gold medalist winners as these headphones are made for the best and will result in even better performance. Each package will be personalised with the athletes personal motto.