Chernyshihinskoe Meat

Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Ready meal made from meat
Packaging Substrate / Materials: Cardboard

About the project
The Chernyshihinsky meat processing plant is the only meat processing plant in the Nizhny Novgorod region, built in an ecologically clean area, far from the bustle of the city, among meadows and copses!

All stages of production – our own slaughterhouse, preparation of raw materials and spices, production of products, packaging of products, delivery to stores and sales are subject to strict multi-stage verification.

A task
The manufacturer decided to expand the assortment and create a line of ready-made meat dishes. Since we had previously successfully worked with the Chernyshihinsky meat-packing plant, they commissioned our agency to create the packaging for the new brand.

Decision
The brand “Chernyshihinskoe Meat” is perceived by the consumer as natural, tasty, fresh, his own and dear.

The target audience of the new brand is hedonists and gourmets who are sophisticated in their gastronomic passions, like to try new products and follow current trends. Today, there is a big trend for natural farm products, but this alone is not enough to attract the right audience.

Buyer’s insight: “It is often too simple food with no frills. I’m used to a different level, so I would love to buy gourmet farm products – meat delicacies that match my style and lifestyle. They have to be truly premium: sophisticated and crafted by people who know a lot about cooking. For example, it can be the author’s recipes of the chefs.

Using our methodology “Platforms of Growth”, we have defined the positioning territory and selected the main territories of individuality and pleasure.