Hopss

Design: Kseniya Rozhnova
Location: Russia
Project Type: Concept
Packaging Contents: Soda
Packaging Substrate / Materials: Aluminium

Hopss is a concept for a lemonade brand with a strong refreshing effect. The main task of the work was to find a new visual metaphor for juiciness and freshness. Juicy fruits and sharp pins generating great tension between each other, that makes us feel how breezy this drink is.

Hopss goes in three flavors – orange, lemon and cherry. All of them fulfilled with different expressions of fruits faces, which reflects the range of fresh emotions you can get from drinking it.

Cute colors and retro style illustrations make this brand very frendly.