Agency: Yellow
Creative Director: Shrey Doshi
Lead Designer: Anvina Nalvade
Logo Designer: Jahnavi Shah
Location: India
Project Type: Produced
Client: Avvai Beauty
Product Launch Location: Global
Packaging Contents: Logo, Lipstick Holder, MonoCarton, Outer Box
Packaging Substrate / Materials: Paper

At Yellow, along with the logo and identity we created and materialized the physical existence of Avvai Beauty – the lipstick, its colour shades, the mono carton and corporate gifting box that fit the character, essence, and tonality of the brand itself. The lipstick shape and shades are unique and encompass the brand’s clean, natural, minimal yet appropriately bold identity. The nomenclatures employed for each shade are unconventional, easy to remember, and attractive to the brand’s target group. Every shade including the product design sits perfectly within the umbrella of the brand’s character. Such a symphony between Avvai branding and product design is aimed at creating an unforgettable experience.