Design: Orhan Irmak Tasarim
Project Type: Produced
Client: Wee Baby
Product Launch Location: Global
Packaging Contents: Baby Bib, Cup, Straw, Multifunctıonal Fork & Spoon, Placemat Plate, Teether
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset
Istanbul based packaging design agency Orhan Irmak Tasarım designed the logo and packagings for Wee Baby Prime. It is the new sub-brand of Turkey’s 35-year-old, mother and baby products manufacturer Burda Bebek.
This product family is the premium category of Wee Baby, is produced from silicone material and doesn’t contain substances like BPA, PVC, phthalate and latex. To start the project, the design agency decided on the lovely tones of the series with 4 different product colors. These pastel colors that reflect a baby’s world were brought together with craft paper textured background for the natural feel and a white space for the hygiene emphasis. Design Director of the agency Dr. Orhan Irmak says “The little crown illustration on the golden logo and the simple packaging architecture reflects the premium positioning of Wee Baby Prime brand compared to other product groups of Wee Baby. In the near future, our new designs for the main brand architecture will be on the shelf too.”
Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.