Design: Jacopo Coen & euGenio
Photos: Jacopo Coen
Project Type: Produced
Client: Fattoria Fiorentino
Product Launch Location: Italy
Packaging Contents: Pasta, Food
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
The project began with the creation of an identity for the Fattoria Fiorentino brand. The company takes its name from an ancient medieval castle that stands next to its headquarters, so the logo I designed recalls the medieval fonts used for stone engravings and recalls a mystical imagery.
The company produces a wide variety of pasta shapes, so we decided to design a packaging that would suit all the different pasta varieties. Only on the tab that closes the package is the name of the pasta format and the cooking time indicated in a very large font.