Smile Makers is a startup project specialized in the field of character and toy making, where it manufactures cartoon characters as dolls for children whose aim is to entertain and educate them in a new way. The project has won local and international awards for entrepreneurship and is considered the first operator in the manufacture of character dolls in Palestine.

The Challenge: The problem when building this brand was how to create a logo that expresses the project’s goal, especially since the target group is the children who receive education in kindergartens, and how to motivate them and make smiles on their faces. We also faced the problem of choosing the right colors for the project, especially since it is very difficult to choose colors that are suitable for children and are always memorable because each color has a certain meaning in nature.