Sorru mum

Conceptual packaging design for shampoo and detergent for a teenager. A naughty teenager and his mom will love this set. The concept was based on the phrase “We are an art object”.

Teens love rap culture and imitate their idols. They get face tattoos, dreadlocks on their heads and want to stand out. They are different from their parents.

The anti-dandruff shampoo portrays a guy with dreadlocks, it contradicts the product, but we say “Sorru mum!”

The face wash shows us a guy with tattoos on his face, which also expresses a rebellious approach to life. Mom wants to wash him, but these are tattoos. Again this guy says, “Sorru mum!”

The brand gives a sense of belonging to the culture in which the teen idol exists. He wants to buy this product because he is a cool guy. His mom will buy him this product too because she supports her son in everything.⠀

The fonts chosen in this project remind us of the graffiti that belongs to the RAP culture. Sloppy lettering complements the mood of the whole concept idea.⠀

The color of the product on the inside will be the same as on the outside.⠀

Shampoo with grape aroma. Gel for face wash with the aroma of an energy drink.

Shampoo packaging made of plastic. In the production of packaging, full-color printing of CMYK is assumed on a termo membrane covered with a matte varnish for a pleasant tactile interaction with the product.

The packaging of the tube is also made of plastic. In the production of packaging, there will be a full-color CMYK print on a tube and a matte varnish for a pleasant tactile interaction with the product.