Turmeon Vermut

Bodegas Jaime is a family owned winery located in Zaragoza – Spain. They produce Turmeon, a Classic Spanish Vermouth with a recipe that has been passed down from generation to generation, since 1846.

Turmeon is a vermouth macerated with 12 aphrodisiac botanicals used since the Middle Ages to make the famous ‘Love Potions’. This idea was conveyed using vintage yet surprising colour combinations to create vibrancy while evoking an emotional connection with the consumers. It was important to ensure that the new design looked premium, yet approachable and inviting to the consumer. The colourful patterns, Intricate detailing and foils, portray the fun side of the brand while still conveying premiumness and the detailed care that goes into the product itself.