Agency: Símil Design
Creative: Pep Bernat Vizcaya
Project Type: Produced
Client: Sairen Rum
Management & Strategy: David Wilsher
Management & Strategy: Dave Cockayne
Product Launch Location: United Kingdom
Packaging Contents: Spiced Rum, Beverages, Spirits
Packaging Substrate / Materials: Glass Bottle, Aluminium Label, Paper
Sairen is a innovative and new clear spiced rum – naturally flavoured with seductive spices and fruit combinations.
A brand-new range, crafted by Ohara’s Rum at The Parrot Club in Sheffield, England.
Sairen’s story is inspired by mythological tales of beautiful temptresses, with bewitching songs of heavenly pleasures. It is told that their songs were irresistible, exquisite sounds, seducing mortals into enlightenment.
The Design represents the Sairen’s captivating storytelling, luring you into the mesmerising hidden depths of enchanting colour combinations that represent the intriguing flavours of the liquid.
The intriging and unexpected design, cuts through with the traditional classic language, that’s become the norm for the rum category. The highly embossed and printed Marque aluminium label gives a very premium and tactile finish.