VClub

Do you like ultra-fresh ideas? Welcome to the club.

ONLY VEGAN ICE CREAM, ONLY GOOD MADE IN ITALY
We’d love to share with you another fruit of our love for new and innovative products: Vegan Italian ice cream, made with plant-based milk and delicious naturalness. It has been a double challenge: to pass the value of a sustainable choice, all-green, and at the same time expressing the exquisiteness of the recipes. From concept strategy to naming, branding and packaging system, we let ourselves be tempted by this very stimulating project.

DELIVERING THE REAL ICE CREAM STYLE
We have thought of a name and logo evocative of, not only one world or one experience, but rather a lifestyle, VClub joins people driven by the same interests, ideals and passions: environmental sustainability, veganism, a search of naturality, yet without having to give up on taste indulgence and taste exploring.

TO COMMUNICATE AN HIGH POSITIONING OF FLAVOR
We have created an impacting logo that aims, on one side to transmit the high quality of the product and, on the other to characterize right away its green soul through the “V” of “vegan”. The black setting gives out the strong personality of a recipe thought to draw the curious and foodies likewise, alongside the colourful bands that hint at the flavor variants of the range.

GOOD FOR THE PLANET, GOOD FOR THE PALAT
Ingredients and packaging are eco-friendly. The visual language is green, light, and bio, nevertheless still holding on to the yummy side. We have several plant milk-based recipes, coconut milk, almond milk, and oat milk which have been visually highlighted on the pack through luscious milk waterfalls spilling out of a lot of fruits and matched with the best ingredients of artisan ice cream. All visual elements were also kept on the cap.

IRRESISTIBLE FROM MORE THAN ONE POINT OF VIEW
The strength of the graphic system is also expressed in the product change and different formats, for pints and also sticks packagings.