Easter with Danke – From our family to yours

Danke is a Brazilian bean-to-bar chocolate brand born in 2019 with more than a hundred years of tradition. It works closely with small farmers who respect the long processes in the making of bean to bar chocolate. It’s produced with high technology, compromised with fair trade, family agriculture, and child labour free.

The challenge was to make Danke’s Easter eggs the perfect gift in kids’ and adults’ flavors and to help the brand stand out on the shelf during the most competitive season for chocolates. Since the brand doesn’t invest much in media, the packaging was responsible for telling the whole brand’s story.

We worked around the concept “From our family to yours”. For the adult flavors, we developed custom vintage-style illustrations inspired by Easter postcards from the end of 19th century. The brand honors their farmer’s families’ partners by representing them like rabbits on cacao farms and putting them on center stage.

For the kid’s flavors, we searched for great impact on shelves with custom illustrated close-ups of cute rabbits, We looked for a playful and simple image that talked directly to consumers meters away from the shelves.

The illustrations combined with golden foil and the pastel brand colors bring the family’s European tradition, craft, and care necessary to produce high-quality chocolate. It’s a premium experience that incorporates the brand’s story.