Ksusha

BRAND IDENTITY / PACKAGING DESIGN

PetChef
Pet Treats (USA)

PetShef is a premium food brand for dogs and cats of all breeds. A differentiated, high-quality product that wants to stand out in the market for its excellence in production quality.
The packaging design was planned to draw attention on the shelf, with an engaging and creative color palette that would catch the eye of the consumer, activating this feeling of affection and affection that we have for our pets.​​​​​​​The goal of the project was to create a bright and colorful packaging identity that would engage consumers on an emotional level. The packaging depicts different dogs and cats looking thoughtfully and thinking about delicious treats. This unconventional approach differentiates PetChef from brands with a similar product but with a more premium platform.
Bright colors are used to make it easy to distinguish tastes, while a minimal color scheme helps draw attention to the most important elements.