Client: Vrtlari

Project year: 2016 – ongoing

Design by KGW studio

In 2016 we have started the project of branding a small producer of natural jams, juices and ajvars from Mali Iđoš, Serbia. We gave the company the name “Vrtlari” or in English “Gardeners” to associate it with the basic orientation of the company towards the production of top quality locally sourced raw materials, which are used to make products made according to traditional recipes. When creating the labels for jams and juices we wanted to portray the abundance of a carefully nurtured garden and depict the ambience of Vojvodina’s nature. Since 2016 the company has grown into a recognizable authentic regional brand and has won multiple awards for the premium quality of its products.


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