Mahmoud Abd El-Aty

Cairo, Cairo Governorate, Egypt

Gelati Azza is the most famous ice cream shop in Alexandria, And one of the most famous chain of ice cream shops in all of Egypt. Dozens of people stand in front of it, waiting for their turn to get a glass of natural gelato to enjoy while strolling on the Corniche and in the square of Qaitbay Castle.

The Concept of packaging is to use the sea waves of Alexandria (the governorate in which Gelati Azza is located) and combine it with ice cream to give a dynamic, refreshing and encouraging feeling to buy.