Valleo is a Brazilian ice cream brand that was looking for a more modern and original design, at the same time they wanted to preserve the main characteristics of the current visual identity. They also wanted more simplicity and organization for the visual elements so they could more the new design easily in their daily lives. They believe that ice cream has a classic charm that shouldn’t be lost, so the brand’s main objective is to preserve this charm over time. The solution was to simplify the visual identity, starting with the logo. We made orange the main brand’s color for easy recognition. It was also designed a new color palette and font palette with a vintage and nostalgic feel. To make the product even more appealing, we created creamy and fluid graphics that can be used in different ways.