Three Ranges Brewing Refresh


Victoria, BC, Canada

Three Ranges Brewing approached us to refresh their branding, create a suite of labels for their core line, and create a system for their seasonal releases. Bringing consistency and recognizability to their brand as they continue to expand into new markets was important, without alienating their base. Retaining the stories, spirit, and sense of place their beers represent was also a must.

We arrived at a clear, painterly illustration style tied together with legible, classy typefaces and used super rich, saturated mid-tones to make the cans stand out. We are not afraid of colour and felt it responded to the bold flavour beers they like to brew.

Three Ranges makes big flavour beers in beautiful Valemount, BC. Dedicated to craft, community, and the splendor of their surroundings, Three Ranges has grown from a small town microbrewery to a small town microbrewery with huge reach, serving award-winning beer in two provinces.