Bomber Brewing Core Beer Refresh

ABOUT
Bomber Brewing invites you to crack a can, bend an elbow, and remember craft beer’s good-time energy. This project aimed to bring back fun with bold, balanced beers and a look that evokes your favourite VHS-era bar scene.

SOLUTION
We created a visual identity that channels retro charm without slipping into parody. A vintage cream base and bold colour blocking define each style, while large type and custom hand-drawn illustrations give every can personality and presence. The design system is clean, nostalgic, and easy to navigate—built for drinkers who still believe nothing beats a classic.

RESULT
Bomber’s refreshed core lineup celebrates simplicity, flavour, and fun. It’s a tribute to craft beer’s roots—with cans designed to look as good as the beer tastes.