Inside every woman exists an entire world–a realm of her dreams and fantasies where she is free of conventions and can be her true self. However, women are often caught up in their daily routines and have to keep that world carefully tucked away until an opportunity arrives where they can finally embrace their nature.
Vilimilis is a premium sweets brand that helps a woman escape her mundane realities and serves as a window that teleports her to her own little world where she’s able to open up and be who she really is.
Building on the idea of escapism, we integrated the ‘window’ as the visual cornerstone of packaging design. The illustrations that represent a woman’s inner world fully reveal themselves as soon as the box opens. Since every woman is unique, we created multiple characters with their own set of traits and features for each product, so that every woman can find herself through Vilimilis’s window.