The 25 Brew logo includes the image of the region – the Ussuri tiger, as one of the main symbols of Vladivostok. At the bottom of the sign, it is easy to see the outline of a hop that continues the tiger’s head. The key visual of the label is illustrations. Landscapes of iconic places and locations of the city of Vladivostok and the surrounding environs. The label resembles a magazine cover or a tourist brochure, with large headlines and recognizable views. The label is designed in such a way that it is easy to continue this series.