The dairy market occupies more than a fifth of the structure of food products and is the largest market among packaged products. Accordingly, the competition of products is very high.
In order to stand out on the dairy shelf, increase sales, and expand the geography of representation and distribution channels, the brand must be different and attract attention at first glance. More often, agricultural motifs are depicted on all dairy packaging, such as fields with fresh grass or grazing cows on a white or light background.
Therefore, when starting to design the packaging of Adityaa milk, it was decided to do something completely different, not typical of mass products in the category. The typography for packaging was an essential part of the brand strategy. I developed quirky typography and butter illustration for a clear and easy understanding of the product.