Doceberry

Açaí Doceberry packing

For Doceberry’s packaging, we sought to value the product by highlighting the word “açaí”, attracting a new audience and facilitating product recognition, as well as impulse purchases. We use striking colors and illustrations that refer to the origin of the product. In addition, we maintain the same typography line as the logo, with lowercase and rounded letters, which transmit a positive and innovative message of the brand.