Durian Snowy Mooncake by Dissy x Dking

The concept behind the packaging design is to showcase the collaboration between Dissy (Malaysian KOL)  and Dking (Durian Brand), which are two popular Malaysian group & brand. The yellow color used on the packaging are the signature colors of Dissy and Dking, respectively. The cartoon characters on the packaging design are also the representation of the Dissy Actors.

The pixelate cartoon characters, mid autumn elements (background) and the Gameboy concept on the packaging design also add a fun and playful element to the product, making it more appealing to a younger audience.

The collaboration between Dissy and Dking brands has also been well-received, and the unique packaging design has helped to create brand awareness and increase sales for both brands.