Revel Avila Spritz RTD

ModernImpact

Minneapolis, MN, USA

Born on the volcano-scorched mountainsides of Morelos, Mexico, Revel represents a new agave spirit. Modern Impact designed Revel Spirits’ packaging to be as uniquely elevated as the drink itself, and with the addition of new Revel Avila Spritz, these handcrafted spirits are available on the go in four evocative flavors.

In the crowded market of ready-to-drink products, Revel Avila Spritz stands out. The sleek, slimline cans feature vibrant graphics and colors – while also maintaining the main Revel Spirits brand feel – to capture this fun and fresh way to enjoy Revel Avila Blanco.

But what is Avila? Created from an authentic combination of Tequila and Mezcal processes and distilling, Revel created an entirely new Agave category – dubbed “Avila”. Unlike big commercial productions, the agave that goes into Revel Spirits and the RTDs is hand-harvested and the process is all-natural, with no added sugars.

The bright, fruity notes of Revel Avila Spritz are depicted in the packaging illustrations. With a crisp citrus wheel and playful language emblazoned on the can, Avila Spritz stands out amongst the competition. Even better, this brand consistency helps consumers reach for the most satisfying option of RTD beverages no matter the flavor.

Revel Avila Spritz created four very unique flavor combinations: Mango Fresno Chili, Grapefruit Rosemary, Watermelon Cucumber Cilantro and Guava Coconut Kaffir Lime. The packaging’s overall versatility is reinforced by the intricate design tweaks between flavor profiles. Revel Avila Spritz packaging is visually appealing – and even more importantly – speaks directly to the social, aspirational and discerning aspects of the target audience.

 

ModernImpact

Minneapolis, MN, USA
Client:
Revel Spirits