OnePlus

OnePlus is a multi-national technology company, experiencing rapid growth and a client whom we are proud to call a long-standing partner of Alphabet. We were approached to revitalise and reinvent the packaging design system to create a vision for the future of all OnePlus products, from Smartphones to Accessories.

The current packaging had a key problem across all SKUs. There was no consistency in terms of design and messaging. Meaning for the consumer, the information was confusing and there was a lack of connection across all products. The lack of a unified design system made it difficult for in-house teams to work on packaging new releases. Our goal was to create a unique and highly sustainable packaging design system that works across all touchpoints.