La Masa Salsa Labels

The two owners of the street food bike “LA MASA” from Allgäu, Germany place great value on originality in the preparation of their Mexican tacos. The fascination for the colorful, original Mexican cuisine is not only reflected in the bright colors of the Design developed by büro bungalow, but also in the crisp green of the lettuce, the strong purple of the beans and the rich red of the salsa. The only thing missing for this specially created salsa made from fresh chilies was the right labels to make it available to every Mexican food fan.

Three labels were created for three different salsa creations. The eye-catching color combinations, which were clearly in the foreground, were complemented with graphic design elements, typography and numbers. Inspired by Mexican cuisine and culture, the three labels create a delicate color spectrum, function ideally as a packaging series and can be easily expanded in terms of design.

Art Direction & Design by büro bungalow, 2021.