Spring Drink Sparkling Juice

Packaging Design for Spring Drink Sparkling Juice

TASK: Develop a packaging design for the entire range of drinks in different flavours (sparkling water with the addition of natural juice). Differentiate the design to taste. Play with the interaction of straw and packaging.

DECISION: Сreating a cute brand character — a multicolored chameleon. He crawls along the straw and changes his color depending on taste. Brand character and fruit illustrations designed in Adobe Photoshop.