Escape Rum Brand and Packaging Relaunch – Homage to the Caribbea

WIN Creating Images

Berlin, Deutschland

Escape Rum Brand and Packaging Relaunch – Homage to the Caribbean

WIN Creating Images, designed DIWISA’s Escape Rum Brand and Packaging Relaunch.

For the relaunch of Escape, the home of rum – the Caribbean – served as the source of inspiration.

The design for Escape was heavily inspired by the bar scene, where tradition and innovation are shaken and stirred together, creating a nice contrast.

The result is a design that takes you on a visual trip to the Caribbean.

One story, two characters. Pops of blue and red in the background, and a variety of tropical flowers and birds create a striking pair of bottles of white and brown rum. Golden details in combination with the floral patterns are reminiscent of urban Art Deco-style bars.

While the bold botanical colors bring liveliness and energy to the design, a more classic style of typography pays homage to the tradition of rum brands and provides an exciting counterpoint.

Client: DIWISA AG, Switzerland

Task: Relaunch Escape Rum

Launch: March 2023

Services: Design, Trends, Images