Limited Edition Chanel Change – a packaging concept
I was asked to participate and a very limited edition Chanel-Change perfume packaging concept that carries on the essence of Chanel in an elegant unexpected way, I decided to lead with a totally handmade packaging style using fine materials with a warm human touch that speaks iconic Chanel language, The product is still a Hero championing its silhouette as a focal point throughout the creative process as not only the freshness of it but also sends a good impression that makes a good standing out product whether on display or at homes.
Curator’s Insight
What sets this concept apart is the unwavering commitment to craftsmanship and the human touch. Picture artisans pouring their heart and soul into each delicate detail, meticulously handcrafting this packaging into a true work of art.
But there’s more beneath the surface – quite literally! The element of surprise takes center stage as a thoughtfully crafted stone-like or clay enclosure cradles the precious perfume bottle, it is like discovering a hidden treasure, adding an element of excitement and interaction that elevates the unboxing experience to a whole new level.
And let’s not forget the unbreakable bond that ties it all together – a rope that elegantly embraces each piece, uniting them in a harmonious dance of textures and materials. It’s a metaphorical thread that weaves the story of Chanel’s timeless elegance with a touch of contemporary flair.
*This project is a fictional packaging concept