Glazur’

Nowadays a lot of people want to become healthier. They try to eat properly finding an alternative to unhealthy food. But unfortunately, we live in the century of nonrganic sugar and additional flavorings. So what do we have to do?

«Glazur’» is a new brand of quick and healthy snacks. The products consist solely of natural ingredients: honey, nuts, fruits, and spices. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in the snacks. My brand offers an alternative to unhealthy snacks. It provides to find the right way to a healthy lifestyle.

The brand is based on such concepts as bees, honey, community, organics and family. And that’s how the metaphor for my design solution was created. I was inspired by women and the way they live in modern society. They have to work, manage the house, take care of children, be a great mom and wife, look pretty, be financially independent and so on. The woman of the 21st century reminded me of a working bee that has become the main character of the packaging design. The bee is the center of the ecosystem. Life on earth will end without its effort. Just like without our beloved women.