Keratin Revolution: Bottle Design & Brand Refresh

As a passionate packaging and bottle designer, it is a privilege to recount my collaboration with Keratin Revolution, a leading name in the hair care industry known for its premium Keratin treatments. This brand is at the forefront of offering products that nourish and rejuvenate all hair types, standing out through its commitment to quality and innovation. My role was instrumental in redefining their visual and physical product presentation, marking a significant milestone in their brand evolution.

My journey with Keratin Revolution started two years ago, with the ambitious task of redesigning their entire product lineup. This venture was highlighted by the creation of a bespoke bottle, a centerpiece in their brand refresh aimed at modernizing the brand for 2023/2024. The challenge lay in elevating the brand’s identity to reflect its core values of quality and innovation, while also ensuring the new design stood out in the competitive hair care market. The outcome was a series of sleek, modern packaging and bottle designs that resonated with the brand’s ethos and appealed to the contemporary consumer.

What truly sets Keratin Revolution apart is their dedication to using the finest ingredients. Their high-quality Keratin treatments are designed to fortify and protect hair, aligning with my philosophy of incorporating the essence of the brand into the design. Furthermore, their commitment to cruelty-free products and the exclusion of harsh chemicals was a crucial aspect that influenced the design process, aiming to visually communicate these values through the packaging.

Education and customer engagement are key aspects of Keratin Revolution’s strategy. As a designer, I ensured that the packaging design not only captivated visually but also facilitated an educational dialogue between the brand and its customers. This was achieved by incorporating informative elements into the design, enhancing the user experience and reinforcing the brand’s commitment to customer support.

Collaborating with Keratin Revolution has been a fulfilling experience, allowing me to blend my expertise in packaging and bottle design with their vision for a refreshed, innovative brand presence. I am proud to have played a role in their journey and to continue shaping the future of hair care through design.