SCOOBIES

Introducing innovative school starting sets tailored for “SCOOBIES“, designed with meticulous attention to detail and inspired by the multifaceted nature of children. The structural composition of the packaging embodies the duality of youthful essence: its curved contours signify the gentleness inherent in children, while the sharp edges symbolize their boundless energy and activity.

Within this collection, we present two captivating themes, each meticulously crafted to resonate with discerning tastes. The first theme, “Quirky Mashup“, boasts a vibrant array of patterns and colors, seamlessly integrating eye-catching design elements while remaining steadfast to the brand’s ethos and values. Contrarily, the “Candy Land” theme offers a narrative journey evoking nostalgia and the enchanting memories of childhood, fostering a sense of whimsical delight.

While one theme adheres to the brand’s signature color palette, the other embodies the brand’s commitment to inclusivity by eschewing traditional gender biases associated with color. We firmly believe that through sustainable and reusable packaging, coupled with its visually striking appeal, SCOOBIES emerges as the quintessential choice for discerning parents seeking to provide their children with the very best.

Please note that this project is purely speculative and intended for educational exploration.

Team:

• Bhushan Kariel [Industrial Design]
• Ananya Mandowara, Siya Shah & Devisha Shah [Graphic Design]

Guided by: Prof. Pritesh Bhatia, Mr. Jaimin Bhavsar, GLS Institute of Design, GLS University – Ahmedabad.