Tualang Honey

Design by: Koi Jia Ru
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Tualang Honey
Packaging Substrate / Materials: Kraft paper
Printing Process: Digital Printing

Tualang Honey

Tualang honey is produced by bees from the nectar of Tualang tree flowers, found in Southeast Asia. It’s known for its medicinal properties, including antimicrobial and wound-healing effects. With a rich flavor and dark color, it’s highly sought after for its potential health benefits and is used traditionally in Malaysian folk medicine. The brand name is a combination of the Chinese word 蜂蜜(Honey)and 秘密(secret). This is to tell others that tualang honey has many hidden benefits that need to be discovered. One of the tallest tualang trees in Southeast Asia reaches a height of 88 meters. Since the tualang tree is very tall, the way of collecting tualang honey is one of its specialties. So I put the tualang tree on the cover to make the product more recognizable. After opening the package, there is a detailed introduction about the origin and benefits of tualang honey. This allows consumers to learn more about tualang honey and makes the packaging more useful and less wasteful.