Arbucha Packaging Design

“Arbucha” is the first Armenian kombucha, a fermented drink made from tea and various natural ingredients, rich in vitamins.

Our task was to create a new label design for this unique beverage.

We opted for simple, minimalistic solutions. In the central part, you’ll find the inscription “Arbucha”, with the main ingredient from which the drink was made depicted below, such as pomegranate or mint.

In the middle, a square design block serves as a backdrop, featuring minimalistic-style illustrations and floral patterns that express the naturalness of the drink.

We chose pastel shades that are pleasing to the eye, completing the overall design.

#arbucha #branding #brandingagency #indigobranding #rebranding #design #designidentity #packaging #marketing #smm #naming #strategy