Pick me up

Caring about people who want to eat fresh and don’t have time to cook or wait for delivery from restaurants, Pick Me Up is an excellent solution with its ready-to-eat fresh dishes.

The name itself, “Pick Me Up” represents an easy way to eat fresh and tasty: just pick up the products from the cafe shelves and enjoy salads, bowls, soups made of the freshest ingredients. There are six characters: flat style illustrations with disproportionate body with the dish’s main ingredient as the hero’s hair.

The main character holds “Pick Me Up” as a poster calling the customer to pick up and try the product. The paper tape is designed in a very friendly way that allows customers to see the dish inside.

The packaging colors are bright and inspired from the fresh vegetables in order to create marketing communication from a commercial perspective and stand out on the shelves. As only natural and fresh food is used in the preparation process, a sign with green leaf was designed to convey the idea of non-GMO food.