Design: Indigo Branding Agency
Project Type: Produced
Client: Care Group
Product Launch Location: Global
Packaging Contents: Wet Wipes, Cotton Buds, Cotton discs
Packaging Substrate / Materials: Polyethylene, paper, plastic
Printing Process: Flexography
Ampik is a brand by Care Group Armenia. It represents hygiene products such as wet wipes, cotton, cotton buds, cotton discs, etc., made exceptionally from cotton. Our task was to develop a naming and packaging design for the product to be marketed locally and abroad. The brand naming – Ampik, means cloud in Armenian. Our illustrators designed the fluffy cloud character to represent the idea of soft cotton pieces, and the logo design also forms a blue cloud. Also, more pastel colors and Lavender illustrations are applied in the packaging design of product lines to convey the idea of cleanliness and softness.
Both naming and the character illustration created for the brand that simply talks to the consumers from the shelves.