Beeoff | Honey

Olesya Ponomareva

beeoff is a Dutch brand of honey that is produced without the participation of bees.

The packaging concept is based on pollen, which conveys honey primarily as a flower and not as a bee product. The direct contact of a person with nectar is emphasized by coinage.

A gift wrap option has also been developed to complement and protect the jar during transport. The color of the box is an indicator of the type of honey. The petals that appear when the box is opened make the outer packaging look like a flower, thereby emphasizing the essence of the concept.