What (exactly) do minority brands want to retain?

In 2024, the Baojing local government in Hunan partnered with Pica to elevate the Baojing Golden Tea industry, aiming to promote high-quality economic development and offer consumers premium Baojing Golden Tea. This collaboration focuses on establishing a robust Baojing Golden Tea brand system, accelerating the development of a public brand, and fostering an environment conducive to brand growth. These efforts are designed to strengthen the market position of Baojing Golden Tea and significantly enhance its market competitiveness.