Đông Đô IVF Center – Brand Identity

Happiness Is In Your Hands

About Dong Do IVF Center

Dong Do IVF Center started as a reproductive health care and in vitro fertilization center to bring joy to many parents. With modern trends, people increasingly trust technological solutions in many fields, especially in vitro fertilization.

Dong Do IVF Center is evolving into a fertility hospital, a transformation that will bring the joy of parenthood to many couples who cannot conceive naturally. As our operating model changes, so does our branding strategy. The Dong Do IVF Center team is committed to refreshing our brand image, a move that will not only help us adapt to the changing landscape but also build positive brand awareness among our valued target customers.

After spending time researching and consulting information from many branding agencies, the leadership of Dong Do IVF Center has placed complete trust in Vu Digital.

Concept

The two main images used in this project showcase are of withered tree branches, lifeless and without much hope of longevity. Besides, images of tree branches and leaves are starting to sprout in the latter part of the showcase – symbolizing that the parents’ in vitro fertilization (IVF) journey is starting to bear fruit and reported signs of encouraging changes on the journey to welcoming the little angel. Bringing complete happiness to those who always dream, striving to become good parents, and finally reaching their dreams.

Logo

The logo design was inspired by that spirit, using the image of a four-leaf clover to develop into an image of four hearts embracing each other. The four-leaf clover is rare and hard to find and is a symbol of the four valid values ​​of happiness: luck, hope, sincerity, and true love.

These are also values ​​that the Dong Do IVF Center team constantly remembers, pursues and applies throughout their working process. Combined with dedication, medical ethics and our commitment to outstanding service quality, we ensure that you feel valued and important, further improving the efficiency and success rate of IVF cases.