Tanakan Packaging

Beaufour IPSEN Industrie
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Ipsen Pharma is a French pharmaceutical company headquartered in Paris, France, founded in 1929. Ipsen operates in the research and production of drugs in the fields of cancer treatment, neuroscience, and rare diseases. Ipsen has affirmed its strong position in the pharmaceutical industry with various products available in most hospitals and pharmacies.

Ipsen Vietnam has developed strong partnerships with leading hospitals in the country and doctors and pharmacists specializing in the University of Medicine. With a strong position in the pharmaceutical field in Vietnam. Vu Digital team had the opportunity to cooperate with Ipsen Pharma in the project to renew the “tanakan” product packaging with 2 product lines:

• “Tanakan” medicine helps treat symptoms of attention and memory disorders.
• “Tanakan energy” health food helps support health and concentration.

Tanakan

Tanaka is a brain tonic extracted from standardized Ginkgo Biloba, with the main ingredient being EGb 761. EGb 761 is considered an essential factor contributing to this product’s effectiveness. It effectively treats attention and memory disorders in the elderly, painful manifestations of arteritis, some visual and ENT disorders, neurocirculatory disorders, and Raynaud’s syndrome.

Tanakan Energy

The product “Tanakan Energy” is a functional food that can protect health. It is extracted entirely from ginkgo biloba along with Eleutherococcus ginseng, vitamins B5, B1 & B6 to support and provide the brain with the ability to function effectively and increase the ability to concentrate at high intensity.

*Colors palette

It uses a colors system consisting of 2 primary colors, “Tanakan Blue & Neon Green” combined with colors

in the complementary color palette to create consistency in brand identity. This color system is used at a rate greater than 70% of the total design. It was created specifically for this product and does not affect the color systems of other brand product lines.