Valle Coronado Spices Packaging Design

Raphaella

Madrid, España

About

Valle Coronado was La Chinata’s first olive farm in 1932. Today it gives its name to a new range of spices and condiments of the highest quality, made with carefully selected and expertly blended ingredients.

Results

I developed the design elements in a minimalist way, leaving only the essentials, according to the principle of “Simple yet Intuitive!” and really colorful. The visual elements are concise yet structured, combining the perfection of geometric forms with a modern and reliable sans-serif font. In addition, all “Valle Coronado” spices products serve as a platform that delivers brand value to consumers through a grid system that delivers information most effectively and material expression that expresses spices unique rational mood.