For Coffee Clique, an Australian coffee brand, we developed a cohesive branding package that included logo design, pouch designs and, a shipping box. Each coffee pouch was carefully illustrated to reflect the origin of the coffee beans, with a strong focus on incorporating local Australian elements into the designs. This approach not only highlighted the authenticity of each coffee’s origin but also created a distinct visual identity that celebrates Australia’s rich culture and landscapes. The shipping box was designed considering the unboxing experience, ensuring the brand story resonates from the moment of purchase online to the product’s arrival at the customer’s door, offering a seamless and memorable journey.
Photos © Copyright: Studio Zak