Doubrik’s Deep Dish – A Creative Slice (But at What Cost?)

Doubrik’s Deep Dish – A Creative Slice (But at What Cost?)

Revamping the identity for Doubrik’s ready-to-eat Detroit-style deep-dish pizza was an opportunity to flex serious creative muscle — but let’s be real, unpaid client work in 2024? It stings. Crafting a bold new character logo that perfectly embodies the delicious, iconic pizza wasn’t just a passion project; it was real, valuable work and took alot of time and effort away from my family and other clients. It’s a frustrating reminder that creativity deserves compensation, not just a pat on the back.