Cepat-Ceper

BRIEF
Design packaging for a forgotten old or traditional game, transforming its appearance to have a modern and updated look while maintaining the essence and charm that make it timeless. The goal is to create packaging that attracts a new generation of players, aligns with current design trends, and provides an enhanced unboxing experience.

CHALLENGE
Ceper, a traditional game cherished by generations of Malaysians, is gradually fading from public memory. To bring this game back into the spotlight, we aim to blend modern style with the nostalgic elements that make traditional games so memorable, reigniting interest and appreciation for these cultural treasures.

SOLUTION
Our company’s mission is to “share joy and spread happiness,” allowing people to rediscover the enjoyment of traditional games like Ceper in modern life. In collaboration with Coca-Cola, which shares this vision, we are launching a limited edition Ceper set packaged with eco-friendly materials. This partnership revitalizes a classic traditional game, bringing it back into the spotlight and creating joyful, shareable moments.