MOON RABBIT

Project Brief: Rebranding/designing a beverage packaging that incorporates an elegant style and two different languages. This project aims to focus on researching various cultural practices and life experiences that shape user preferences based on ethnicity, race, socioeconomic status, gender, exceptionalities, language, religion, and geographical area.

Moon Rabbit, is a (fictional) beverage brand that aims to produce a quality beverage that blends traditions with modern lifestyles to bring the warmth of heritage and nostalgia to life. This design takes inspiration from traditional literai/水墨 (shuǐ-mò) painting, inkstick creation, and the famous jade rabbit and moon goddess, 嫦娥 (Cháng’é).