ARKAN | Visual Identity and Packaging Design

ARKAN | Visual Identity and Packaging Design

For “Arkan,” a premium Saudi coffee brand inspired by heritage and elegance, I developed a complete visual identity that embodies authenticity, quality, and sophistication. The project included crafting a unique logo that blends Arabic calligraphy with a vintage aesthetic, designing a luxurious color palette of earthy tones like dark brown, beige, gold, and olive green, and selecting classic typography to reflect the brand’s cultural and elegant essence. I also designed eco-friendly packaging featuring intricate patterns inspired by traditional Saudi art, along with branded collaterals such as cups, menus, and signage to ensure consistency across all touchpoints. Additionally, I created mockups and presentation visuals to bring the brand identity to life, showcasing how it seamlessly integrates into both in-store experiences and digital platforms, offering a memorable coffee experience rooted in Saudi traditions.