For You and For Me

How do you sell great but unfamiliar Eastern European wine to the Nordic markets when consumers wouldn’t even be able to point out its country of origin, Moldova, on a map?

In this case, I developed a new wine brand concept that emphasizes the grape variety and the drinking experience rather than the origin and traditions.

The wine is an entry-level product, often sold at a discount. The target group has low familiarity with the wine category, and for them, wine is simply a means to enjoy great, informal moments with their friends.

This wine is available in the Danish, Finnish, and Swedish markets.

Project involved:

Concept
Naming
Label design